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LEXINGTON, Ky. (FOX 56) — On a busy Saturday in February, a thief smooth talked his way into stealing a pricey loose diamond from a Lexington store.

Rivard Fine Jewelry has been a staple along Tates Creek Road for decades. Making engagement and bridal dreams come true, one piece of bling at a time.

“To have someone come in and take that from you and steal something of such high value, it really puts a bad feeling in your stomach,” said Brandon Rivard.

Feb. 5 was a typical Saturday until one man walked in. Rivard said the smooth talker asked about loose diamonds and wanted a set of earrings. Little did they know, he had no intention of paying.

“He was very sly,” Rivard said. “It would have been very difficult for anyone to see him do it right then, but when I go back and watch the video, I can see quite clearly when it took place.”

As the man was discussing the diamonds, he appears to grab one of the diamond sleeves. Rivard said, he actually took two.

“As he put the diamond card back in its place, that’s when he slipped the other diamond card into his pocket,” Rivard said.

It didn’t take long to realize the diamond had disappeared. Or, that the thief matched the description of one of two men, who had been in the store just a week earlier.

“I really think they were out together, trying to get a feel for the store,” said Rivard. And, Lexington Police detectives agree.

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“The guy in the video didn’t wake up in the morning and say I’m going to go to a jewelry store and steal diamonds,” said Det. Anthony Delimpo. “He’d planned it out, he’d been there. He’s done this before.”

A lesson for the family celebrating growth inside these walls, is that no matter how hard you work, thieves will find a way to suppress your success.

“You’re in business long enough, you hope that you’re doing everything perfect, but sometimes they really work hard at getting those,” said Rivard.

The diamond thief was seen in a newer model, black, Toyota Camry with Kentucky tags. If you recognize him, Crime Stoppers will pay you up to $1,000 for your anonymous information. Call the tip line at 859-253-2020 or go online to p3tips.com.