Ale-8-One is “Bringing Back the Good” with the return of Roxa Kola, the founding flavor that launched the Kentucky soda company. The original brand and recipe, sweetened with sugar and served in a glass bottle, created by George Lee Wainscott in 1906, were an homage to his wife Roxanne.
Roxa Kola hits shelves on Nov. 1 as a limited seasonal run honoring the company’s 121st anniversary.
“We think this update on Roxa Kola is the perfect mix of where we’ve been and where we’re
going. After all, knowing who you are and what you stand for is always in good taste,” Daphne Phipps, Director of Product Excellence and Innovation, said.
According to a news release, the company has spent two years perfecting the recipe so it could meet the “Wainscott standard.”
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“Preserving a family legacy is a difficult business. However, that natural friction forces out
the very best of our passions to create. From the flavor to the branding, we gave acute care
to the little things and added a few sprinkles of things done just a bit differently so that
tastemakers and flavor seekers alike take notice,” Kevin Price, CMO of Ale-8-One, said.
The company added a few new twists to the throwback kola, including a new logo and a new formula. Daphne Phipps is the director of product excellence and innovations. Phipps said it took a lot of love and care to get Roxa Kola ready to hit the shelves again, and she’s glad that time is finally coming.
“We’re so thrilled to be launching this again. We think the package is beautiful; the liquid is lovely; it’s perfect. We hope that our fans love it as much as we do,” Phipps said.
The team at Ale-8 said they’re confident in the product, which helped pave the way for the company’s success.
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“If it weren’t for Roxa Kola, we wouldn’t have Ale-8. Roxa Kola is very important to us, and
Visit Ale-8-One’s website to stay updated on the Roxa Kola rerelease.