LEXINGTON, Ky. (FOX 56) – Shoppers and retailers everywhere are preparing for Black Friday, the biggest shopping day of the year.

Experts from the University of Kentucky’s marketing and supply chain department said 2022 will bring in more in-person shoppers than in the past couple of years as we move away from the pandemic.

Despite inflation, expert Dr. Allan Chen said shoppers will be making good use of black Friday deals on items they would have skipped over any other time of year. This is a result of shoppers looking for every possible avenue to save as inflation runs rampant.

“Inflation has taken a big bite out of everybody’s wallet this year. So that’s going to affect some shoppers, especially shoppers who are already struggling financially. And luckily, some of the special deals can help to ease some of the pain when we go shopping,” Chen said.

Because of supply chain issues, retailers ordered more stock than usual to accommodate for any shortages. This resulted in overstocking in some cases, meaning these retailers started promotions early to get rid of the overstocked items.

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