LEXINGTON, Ky. (FOX 56) — College football season is upon us here in the Bluegrass and beyond, and to commemorate the occasion, Bud Light has released bottles made specifically for Cats fans.
The release of the “Wildcats packs” is part of Bud Light’s initiative to step into the world of college sports, adding more than 50 teams to its sponsor list.
The Kentucky football aluminum bottle features the classic UK logo on one side and a blue helmet with the logo on the other.
In addition to the can release, Bud Light is bringing its Bud Light Backyard Tour: College Edition to Lexington on Oct. 26 and inviting fans to enjoy free live music from ACRAZE before UK takes on Tennessee.
This event is part of Bud Light’s 13-stop tour to promote the release of college-specific bottles.