LEXINGTON, Ky. (FOX 56) — Two Kentucky organizations are teaming up to launch a million-dollar vaccine campaign aimed at protecting people from more than just COVID-19.

The Foundation for a Healthy Kentucky is joining forces with the Kentucky Cabinet for Health and Family Services to encourage people to do what they can to protect themselves by staying up to date on vaccinations.

Over the next 4 months, the campaign will release educational information, graphics, and video testimonials all about getting the vaccine. This $1,060,234 campaign is here to encourage all Kentuckians to keep their guard up in the wake of what’s expected to be a busy flu season.

President and CEO of Foundation for a Healthy Kentucky Ben Chandler said the goal isn’t to scare people but to highlight the effectiveness of the shot.

“The vaccine quite frankly is why the pandemic has softened considerably, and it’s why we’re able to go out in public again with a certain measure of safety. I want to urge people, get your covid vaccine, and get your flu vaccine,” Chandler said.

With Fewer COVID-19 restrictions in place, infectious disease experts are seeing evidence that the flu could make a strong comeback. Scientists look to trends in the Southern Hemisphere to get data for flu predictions in the U.S. This past summer, the World Health Organization (WHO) reported increasing influenza activity in Africa, Australia, and New Zealand.

Chandler said a bad flu season and a resurgence in COVID-19 cases can be avoided if Kentuckians take advantage of offered vaccines.

“You’ve got to be on your guard. That’s the important thing, we can’t let up now. It can come back, and there can be very serious consequences from this thing if you don’t do what you need to do to take precaution,” Chandler said.

More information on the initiative can be found here.